Facebook should start showing ads in the middle of long videos
By News
The news is good for video producers who publish content on Facebook , but not so much for the users. The social network is studying a way to allow the owners of videos can receive money for their stuff - as in YouTube - through the placement of advertising. The problem is the chosen format, can include ads in the middle of the video.
The revenue generated by advertising display would be divided between the platform and the creator, similar to that already used by Google's video site. The feature is still in testing phase, no date scheduled to be available for the general public and is already generating controversy on the social network.
The new ads were only available on videos with at least 90 seconds long (ie one minute and mio), and displayed only to users who watch for at least 20 seconds. This decision is a way to encourage farmers to produce more video and only reward those who effectively to attract your audience.
The acquired advertising revenue would be shared with the producers, which would be 55% of the proceeds - a similar number to that used by YouTube . The possibility to make money by posting videos is a major draw of rival sites Facebook and one of the factors that makes many major producers have avoided the platform to share content.
Monetization conditions also indicate that Facebook gives more importance to the time that people spend watching video and not the total number of assisted content.
The decision also serves as a response to the controversy surrounding the metrics of the social network , which saw a video assisted if it is seen by more than three seconds - the numbers until last year were inflated by autoplay.
The problem is that this ratio can be artificially inflated, since the Facebook application plays content automatically. This is one of the reasons why Mark Zuckerberg , CEO of the platform, to prohibit the display of advertisements at the beginning of each video.
Via Recode
The revenue generated by advertising display would be divided between the platform and the creator, similar to that already used by Google's video site. The feature is still in testing phase, no date scheduled to be available for the general public and is already generating controversy on the social network.
Ads in the middle of the videos
The new ads were only available on videos with at least 90 seconds long (ie one minute and mio), and displayed only to users who watch for at least 20 seconds. This decision is a way to encourage farmers to produce more video and only reward those who effectively to attract your audience.
The acquired advertising revenue would be shared with the producers, which would be 55% of the proceeds - a similar number to that used by YouTube . The possibility to make money by posting videos is a major draw of rival sites Facebook and one of the factors that makes many major producers have avoided the platform to share content.
Monetization conditions also indicate that Facebook gives more importance to the time that people spend watching video and not the total number of assisted content.
Polemics with metrics
The decision also serves as a response to the controversy surrounding the metrics of the social network , which saw a video assisted if it is seen by more than three seconds - the numbers until last year were inflated by autoplay.
The problem is that this ratio can be artificially inflated, since the Facebook application plays content automatically. This is one of the reasons why Mark Zuckerberg , CEO of the platform, to prohibit the display of advertisements at the beginning of each video.
Via Recode
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