Why do we love colors?
By Design
Color studies are done for centuries, bringing interesting insights that influence not only "passive consumers" but also the activity of graphic designers in every corner of the world. Aristotle (384-322 BC) was one of the pioneers of formal color studies, Leonardo da Vinci (1642-1727) took the first important steps on color theory, scientifically describing the color phenomenon. 1462-1519) developed the first theories of color, of which the complementarity between colors. Newton's chromatic circle is now an indispensable tool for designers and other professionals working with color.
Albert Munsell (1858-1918), American artist was responsible for developing a system now adapted by the CIE (Commission International de l'Eclairge) which is a reference for computer color description, is usually presented in acronyms: HSV (Hue , Saturation, Value - Hue, Saturation, Value); HSB (Hue, Saturation, Brightness, Saturation, Brightness); HSL (Hue, Saturation, Lightness, Saturation, Luminosity). The German poet Wolfgang von Goethe (1749-1832) studied the psychological effects of color and separated them according to their temperature, obtaining in this way: warm colors and cold colors. The Bauhaus adopted a system the use of primary, secondary and tertiary colors.
Color Reference System In addition, colors can be classified into: a) RGB (Red, Green, Blue, Green, Blue) are the primary colors of the additive system (by adding light) used for screen projection Monitors, projectors, televisions). B) CMY (Cyan, Magenta, Yellow - Cyan, Magenta, Yellow) are the primary colors of the subtractive system (by light subtraction) used for printing (inkjet, laser, off - set, screen printing etc) Light (such as white paper).
84.7 of consumers find that color is more important than many other factors in choosing a product. 1% decide by sound or smell, 6% look at texture, 93% look at the visual aspect. Colors improve reading by about 40%, between 55% and 68% of learning, and 73% of comprehension. 2 out of 3 consumers may not buy a great product by not having the favorite color. These data show the neurological influence that color carries.
The primary colors have greater strength, not that this means that in terms of aesthetic results the response is also positive. Even if people like certain shades of color, the emotional force caused by the basic colors can not be ignored, and can change breathing, heart rate, blood pressure. All this must be taken into account in the design of any graphic design project, packaging, cards, book covers, posters, magazines, newspapers, etc. They are loved by the strength they possess for the energy and daring they carry with them, but they can be hated by calm, serious, reserved people. "Warm colors - such as red, orange and yellow - have longer wavelengths, requiring more energy to see them. That is why these colors draw more attention. They also stimulate the brain and increase heart rate and breathing. Cold colors, such as shades of blue and green, have smaller wavelengths and are therefore easier to get into the eye. As a consequence, we have a calming and relaxing effect, as well as a decrease in our metabolism "(MARKS et al., 2009, p.
We love colors that have an emotional charge and motivate us to make positive choices, but we hate those that contradict each other with our personality. We love colors because we live immersed in them, colors occupy all our space, even with closed eyes, we love colors because they lead us and we hate them when we deceive ourselves because of them, we love colors because they bring life and speak our language, we hate The colors that bring us negative energies when we need positive energies. Colors help us to walk, and we love them because we love the light, and because light is color. Colors are part of building a personal or collective identity. Red is hated here, but it is loved there. In the end, in design, in art, in nature, we will continue to love colors because they are all ready to be used and discarded,
Albert Munsell (1858-1918), American artist was responsible for developing a system now adapted by the CIE (Commission International de l'Eclairge) which is a reference for computer color description, is usually presented in acronyms: HSV (Hue , Saturation, Value - Hue, Saturation, Value); HSB (Hue, Saturation, Brightness, Saturation, Brightness); HSL (Hue, Saturation, Lightness, Saturation, Luminosity). The German poet Wolfgang von Goethe (1749-1832) studied the psychological effects of color and separated them according to their temperature, obtaining in this way: warm colors and cold colors. The Bauhaus adopted a system the use of primary, secondary and tertiary colors.
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So why do we love colors?
84.7 of consumers find that color is more important than many other factors in choosing a product. 1% decide by sound or smell, 6% look at texture, 93% look at the visual aspect. Colors improve reading by about 40%, between 55% and 68% of learning, and 73% of comprehension. 2 out of 3 consumers may not buy a great product by not having the favorite color. These data show the neurological influence that color carries.
The primary colors have greater strength, not that this means that in terms of aesthetic results the response is also positive. Even if people like certain shades of color, the emotional force caused by the basic colors can not be ignored, and can change breathing, heart rate, blood pressure. All this must be taken into account in the design of any graphic design project, packaging, cards, book covers, posters, magazines, newspapers, etc. They are loved by the strength they possess for the energy and daring they carry with them, but they can be hated by calm, serious, reserved people. "Warm colors - such as red, orange and yellow - have longer wavelengths, requiring more energy to see them. That is why these colors draw more attention. They also stimulate the brain and increase heart rate and breathing. Cold colors, such as shades of blue and green, have smaller wavelengths and are therefore easier to get into the eye. As a consequence, we have a calming and relaxing effect, as well as a decrease in our metabolism "(MARKS et al., 2009, p.
We love colors that have an emotional charge and motivate us to make positive choices, but we hate those that contradict each other with our personality. We love colors because we live immersed in them, colors occupy all our space, even with closed eyes, we love colors because they lead us and we hate them when we deceive ourselves because of them, we love colors because they bring life and speak our language, we hate The colors that bring us negative energies when we need positive energies. Colors help us to walk, and we love them because we love the light, and because light is color. Colors are part of building a personal or collective identity. Red is hated here, but it is loved there. In the end, in design, in art, in nature, we will continue to love colors because they are all ready to be used and discarded,
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