World Top 10 Famous Logos Stories

By Design

If you are interested in logo design, especially the stories associated with successful brands , here you can find several subjects in which we talk about this topic. To discover hidden messages of numerous logos, check interesting anecdotes about some famous brands and unravel the meanings of beer label symbols.

So, to further complement our selection of stories on the subject, we have decided to put together a list of 10 famous logos - and the stories behind its creation. See below:

1 - WWF

You must have seen it up several times before, have not you? It represents the World Wide Fund for Nature, and in addition to having a huge visual appeal, the image awakens the emotional side of the public. That's because the bear that made up the logo was inspired by a real animal, the famous giant panda Chi-Chi, who lived in the London zoo from 1958 until his death in 1972.

2 - Samsung

The name of the group based in Seoul, South Korea, in Korean means "three stars". So much so that before the company adopted the current logo - which bears the group's name in a blue oval shape with a rotation of approximately 10 ° on its axis - the brand bore the stars incorporated.

3 - Mitsubishi

Although minimalist, the image representing the Japanese automaker has its roots in the history of Japan . The figure combines the coat of arms of the Tosa clan - composed of three leaves - and that of the Iwasaki family, represented by three diamonds.

In addition, the three forms represent the ideas of trust, integrity and success, and the word "mitsu" would have meant "three," while "bhishi" would be the name of a common chestnut in Asia ( Trapa natans ) With that of a diamond.

4 - Motorola

The Motorola logo became one of the most easily recognizable symbols in the telecommunications industry and, as it emerged, it bore the name of the company written with a cursive font.

The company was founded by Paul V. Galvin in 1928 and was called Galvin Manufacturing Corporation . She was involved in making electricity converters that replaced the use of batteries in radios, and in 1930 the company introduced its first car radio called Motorola - in which "engine" referred to car and "hello" to sound, or The intention was to convey the idea of moving sound.

The company's name change from Galvin Manufacturing Corporation to Motorola came in 1947, and the logo we showed earlier was chosen. The stylized "M" was introduced in 1955, and the two triangles that form the letter symbolize the company's progressive attitude and leadership mentality. Just curious, Motorola's first mobile phone was released in 1983.

5 - Subway

If you pay attention to the Subway logo, you will notice that both the first letter and the last, ie the "S" and the "Y", have arrows, and they represent the entrance and exit of the subway - remembering that "Subway" is the way Americans call this transportation system. In addition, the image symbolizes the idea that food sold in snack bars can be consumed while people go their own way.

6 - Lacoste

Do you know why a crocodile symbolizes the famous clothing brand? Legend has it that it all started thanks to a bet by René Lacoste, one of the founders of the company, and the captain of the French Davis Cup team.

In the 1920s, René Lacoste was the best tennis player in the world, and the captain of the team promised to give René a case made with alligator skin if he won an important game for the team.

Knowing this, the American press began to call René by the nickname of "alligator" - that later turned "crocodile" -, and the Frenchman must have liked the idea, because it had embroidered the animal in all the shirts and jackets that He wore it in public. In the 1930s, after Rene retired his rackets, he founded the clothing company and adopted his trademark logo.

7 - Nike

Although it has a shape that resembles the "seen" or "correct" sign, the Nike logo was inspired by Greek mythology . The symbol represents one of the wings of the goddess of victory called Nice , which in Greek is known by the name of Nike.

8 - Bluetooth

The word Bluetooth was inspired by the surname of a 10th-century Danish king named Harald Blahnn Gormsson, responsible for unifying Norway and Denmark into one kingdom. It turns out that the monarch should not have a very healthy smile, as it was dubbed "Bluetooth" - or "blue tooth" in free translation.

Already the logo was influenced by the Nordic runes that resemble the letter "H" (called Hagall ) and the "B" (called Bjarken ), and the stylized symbol bringing the two letters combined represents the connection that Bluetooth establishes between two electronic devices.

9 - Yamaha

The Japanese conglomerate logo features three tuning forks that symbolize effective production, modern technology and sales success - values that are reflected in the "fine-tuned" equipment and instruments that are produced by Yamaha. Also, if you observe carefully, you will notice that the objects overlap to form a "Y" inside the circle.

10 - BMW

The German company logo does a tribute to the history of aviation, consisting of a propeller in motion on a blue background - which represents the sky. That's because BMW originally was a maker of airplane engines and played an important role in producing engines for the Luftwaffe fleet (as the German Air Force calls it) during World War II.

Sources: SMITHSONIAN.COM/EMILY SPIVAK / DESIGNHILL

Images: Ethian / Wikipedia

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