What is a Landing Page?
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Subscribe to their email list in exchange for an ebook or product demo, buy your product , watch a video with instructions to sign up for a webinar and so on.
If you want to generate leads, sell products or collect data, these pages are where the action happens.
Landing Pages optimized well, allow you to attract visitors to your business and convert them into potential customers.
Invest the time in creating and optimizing landing page is essential, because this is the primary means of generating leads for your business.
With the growing challenge to attract and retain the attention of people online, creating landing pages is undoubtedly the most important to get instant conversions.
How A Landing Page?
Usually the Landing Page is a page that focuses on a supply of a product or service.
It is built and optimized in order to make the visitor to navigate the page take the action to make a purchase or opt for something.
Most of the time, one Landing Page is so directed to make the visitor to take action that there will be no navigation bar or other links on the page.
The visitor will only have two options, perform the action you want or leave.
As The Landing Page is Used?
The Landing Page is widely used to present the benefits of a particular service or product, something that simply can not be done with a small ad.
Launch webinars, product, pre-releases to convince visitors to give their e-mail offering in exchange for that email, ebooks, courses, special discounts and so on.
As we all know, once you have an email address of these visitors is easier to communicate with them on a more personal level, which helps to establish relationships and also encourage them to do what you want they do.
The Landing Page Has A Special Purpose?
As discussed before, the focus of a landing page is to persuade visitors to perform an action. When you run campaigns it is not smart to send people to your homepage.
Usually your homepage does not explain much about your product and contains a lot of information that can take the visitor's focus.
Already a "Landing Page" should have a simple structure and targeted so that visitors to do what you want them to do.
If you want to promote your latest product, webinar or ebook, you should make the simplest possible way.
This means, send them to a special page where they can do just that. This is the purpose of a Landing Page. Be direct, specific and focused.
The Landing Page is an indispensable tool in Digital Marketing, and if you do not use, rethink their strategies and start now to make use of it.
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